The NIT Blog

The rain fell hard on the tin roof of the war room at Blockbuster headquarters in 2007. Inside, executives huddled around polished mahogany, their faces lit by the glow of…

Imagine walking into a doctor’s office with a slight cough and coming out feeling like you’ve just audited a semester of medical school. The doctor, eager to showcase their expertise,…

Can David Hume's 18th-century skepticism teach us about SEO?

In the world of SEO, are we so lost in the woods of tiny differences that we're missing the forest of common objectives?